Published July 11, 2012
For marketers, like Dr. Philip Kotler (2004, p. xvii), who teaches international marketing, of SC Johnson Son, Kellogg Graduate School of Management, Northwestern University, author of several textbooks and over ninety articles published in major newspapers and magazines that are widely used documentary sources in the graduate business schools. It addresses and proposes the marketing study involving three peremptory concepts are today as “human concept”, “the concept of intelligent consumption” and “the concept of ecological imperative. Kotler et. al. (2000, p.28) coined the organizations to implement the social marketing approach “must identify the needs, desires and interests of their target audiences, and meet them more effectively than the competition and so preserve or enhance the long-term welfare of the consumers and society. ” From this perspective, social marketing is part of a more comprehensive concept, ie that relationship marketing by Kotler ob. cit. (p. 14) “aims to create long term relationships, mutually satisfactory, with key actors (…) in order to gain and maintain long term business and preferences of such agents. So, to develop successful long term relationships with customers, companies need to manage the lifecycle of its customers, ie, define the behavior of target customers, so that all the institution’s internal processes are completely oriented attract clients, sell products or services and maintain a long term profitable relationship with them. Imagine your awareness just melting down from your head down into your body as you breathe deeply in through your nose and out viagra tablets 100mg try for more now through your mouth. Some years ago people typically associated liver problems with drinking too much and sclerosis. viagra sale online Zinc helps to secrete testosterone, men lacking in zinc may suffer with poor sperm and can be inflicted with conditions like Prostate disease. buy generic levitra Water consumption is one of the main culprits cute-n-tiny.com buy generic levitra of erection dysfunction. Refer Greenberg (2003, p. 98) “The commitment is long term and the company has to adapt its response to changing customer behavior in real time.” The purpose is to deeply involve clients with strategic thinking and to do the day-day business, so that they are captured and kept forever, thus ensuring their loyalty, prosperity and long-term mutual profitability. There are differences in how to establish long term relationships between firms with their clients to Kotler ob. cit. (p. 478) “business offerings include some type of service, which may be a more or less within the total supply. Kotler ob. cit. (p. 479) distinguishes five types of supply are: 1) an asset only tangible, 2) a tangible asset with some services, 3) a hybrid, 4) a critical service together with goods and services less important, 5 ) a pure service.