GRP and webguerillas analyze the advertising market in 2009 Mu? nchen, May 26, 2010: advertisers increasingly rely on alternative forms of advertising. Especially social media strategies ko? can in addition to the traditional and online advertising concepts to the sta? establish maximum. The GfK study comes to this result alternative forms of advertising”that 2009 on behalf of webguerillas, the MU? Giesing full-service agency fu? r alternative forms of advertising, durchgefu? was given. The survey took place after 2003, 2005 and 2007 for the fourth time under German marketing. It thus provides insights u? ber the development in recent years and allows a glimpse of the future? future use of alternative forms of advertising.
The study clearly shows: new communication Kana? le are always ha? more frequently employed to reach the target audience. The reason: Companies increasingly recognize the recommendation potential of consumer and contact him always ha? more frequently in the dialog. The consumer from passive consumer to a supporting factor of success more than every second respondent uses user generated content fu? r his customers. Blogs, forums, votings and comment functions be used at more than one-third of the companies, to communicate with the customer. Unlimited platforms used by 30 percent of respondents such as Flickr and YouTube. This value still amounted to 17.5 per cent in 2007 and has thus almost doubled. The consumer recommendation potential was always conscious in recent years marketing.
Today it is fu? r all companies of course? ndlich that the consumer actively should be involved in the marketing away from one way communication, towards the active, direct dialogue. Alternative forms of advertising that are suitable? r very good. Above all social media activities?., use of social media policies quadrupled with the triumph of social networks and microblogging services will also interest of the company fu? r social media activities? ten always great? sser.